The foundation of our journey was laid nearly 100 years ago in Amroha by Zafar Jameel Sahab. His Mother, Mateena Khatoon, played a key role by preparing fresh spices at home — cleaning, grinding, and blending them with love and care.
Together, they created spices that became known for their aroma, purity, and authentic taste.
The brand was officially established in 1990, but its roots go back generations.
Today, we continue their legacy with modern processing standards while preserving the same traditional flavor that people have trusted for decades.
What started as a small grocery store in Amroha has now become a trusted spice brand available online.
With Mehboob Masale, you experience not just spices — but a story of heritage and passion.
To deliver pure, natural, and high-quality spices that enhance everyday cooking while preserving traditional taste and authenticity.
To become a trusted household name across India for authentic spices rooted in heritage and quality.
Mehboob Masale is a 100-year-old heritage spice brand from Amroha, delivering pure, natural, and authentic spices made using traditional family recipes and modern hygiene standards.




