At Mehboob Masale, we don’t just sell spices — we deliver the essence of tradition, purity, and unforgettable taste in every pack.

A Taste of Tradition Since Generations

About Mehboob Masale

An ISO 9001:2015 and FSSAI certified company

Mehboob Masale is a heritage spice brand built on trust, purity, and tradition.

The foundation of our journey was laid nearly 100 years ago in Amroha by Zafar Jameel Sahab. His Mother, Mateena Khatoon, played a key role by preparing fresh spices at home — cleaning, grinding, and blending them with love and care.

Together, they created spices that became known for their aroma, purity, and authentic taste.

The brand was officially established in 1990, but its roots go back generations.

Today, we continue their legacy with modern processing standards while preserving the same traditional flavor that people have trusted for decades.

From a Small Shop to Every Kitchen

What started as a small grocery store in Amroha has now become a trusted spice brand available online. 

Our mission has always been simple

With Mehboob Masale, you experience not just spices — but a story of heritage and passion.

Our Mission

To deliver pure, natural, and high-quality spices that enhance everyday cooking while preserving traditional taste and authenticity.

Our Vision

To become a trusted household name across India for authentic spices rooted in heritage and quality.

Cook better, tastier meals with Mehboob Masale

Mehboob Masale is a 100-year-old heritage spice brand from Amroha, delivering pure, natural, and authentic spices made using traditional family recipes and modern hygiene standards.

Get Acquainted With Our Staff

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Sharon Hutchinson

Sharon Hutchinson

CEO Founder

Matilda Castillo

Matilda Castillo

Trust Office

Zera Rehbein

Zera Rehbein

Admin Organization

Lizzie Morton

Lizzie Morton

Branch Manager